BS Media and Communication

Objective

BS Media and Communication management is characterized by its progressive structure, which allows for various specializations through the programme. The course has been designed with a rigorous yet interactive approach towards both theory and practical subjects. Specific studio courses, which are open ended in their approach are designed to give the student a chance to interact with the faculty according to subjects agendas to discuss and develop new ideas.
The core courses provide the student with the capability to harness the concepts and technologies according to their needs. A wide array of elective and summer courses have also been designed to further facilitate the students towards a better understanding of their curriculum 

Role and Scope

The students of this course will acquire the training and skills required for exceeding in the fields of print, television, radio, online journalism, media theory, media regulation & public policy, and media & public relations.

semesters and courses

  • Duration

    8 Semesters, 4 years

  • Eligibility

    Intermediate with minimum 50% marks or equivalent

  • credit hours
    required

    130

 

Semester 1

Course Code Course Title Credit Hours
ENG-103 English-I 3 (3–0)
IS-105 Islamic Studies 2(2-0)
MC-101 Introduction to Communication 3 (3–0)
IT-102 Computer Skills 3 (3–0)
MC-102 Introduction to Television 3 (3–0)
MC-103 Audio/Video Technologies 3 (3–0)
Credit Hours : 17
 
 

Semester 2

Course Code Course Title Credit Hours
ENG-111 English-II 3 (3–0)
PS-106 Pak Studies 2 (2–0)
MC-111 Contemporary World Media 3 (3–0)
STAT-111 Statistics 3 (3–0)
MC-112 Introduction to Visual Communication Theories 3 (3–0)
MC-113 Audio/Video Technologies II 3 (3–0)
Credit Hours : 17
 
 

Semester 3

Course Code Course Title Credit Hours
ENG-201 Oral Communication 3 (3–0)
Urdu-202 Functional Urdu 3 (3–0)
NA-203 National & International Affairs 3 (3–0)
Math-204 Mathematics 3 (3–0)
MC-205 Film Aesthetics 3 (3–0)
PTG-206 Photography 3 (3–0)
Credit Hours : 18
 
 

Semester 4

Course Code Course Title Credit Hours
ENG-211 English IV 3(3-0)
MC-212 Mass Media in Pakistan 3 (3–0)
MC-213 Writing Workshop 3 (3–0)
PJ-214 Photojournalism 3 (3–0)
MC-215 Film Theory 3 (3–0)
Credit Hours : 15

 

Semester 5

Course Code Course Title Credit Hours
ENG-301 News Reporting & Writing 3 (3–0)
JLM-302 Broadcast Journalism 3 (3–0)
JLM-303 Online Journalism 3 (3–0)
MC-304 Media & Audience 3 (3–0)
MC-305 Theories of Communication 3 (3–0)
Credit Hours : 15

Semester 6

Course Code Course Title Credit Hours
DSN-311 Sub Editing & Page Designing (Theory & Practice) 3 (3–0)
ENG-312 Feature, Column & Editorial Writing (Theory & Practice) 3 (3–0)
RM-313 Research Methods 3 (3–0)
MC-314 Documentary I 3 (3–0)
MC-315 Advertising, Promotion & Public Relation 3 (3–0)
Credit Hours : 15

Semester 7

Course Code Course Title Credit Hours
MC-401 Documentary II 3(3-0)
MC-402 Video Editing 3(3-0)
MC-403 Media Ethics and Laws 3(3-0)
MC-404 Course from Specialization 3(3-0)
MC-405 Course from Specialization 3(3-0)
Credit Hours : 15

 

Semester 8

Course Code Course Title Credit Hours
MC-411 Research Report 3(0-3)
MC-412 Media Management & Marketing 3(3-0)
MC-413 Documentary or Specialized Journalism – Health, Education, Economics, Environment, Women & Media, Labour, Regional Media, Media in SAARC Countries, Sports, Rural Journalism etc. (Out of these subjects, one can be opted). 3(3-0)
MC-414 Course from Specialization 3(3-0)
MC-415 Course from Specialization 3(3-0)
MC-416 Internship 3(3-0)
Credit Hours : 18
Total Credit Hours: 130